Mary Already Dead
Visual Identity
Introduction
Logo
The logo features a cartouche encapsulating a continuous line mark of the initials MAD, referencing Ancient Egypt and nodding to the waves of an electric signal.
Logo Variations
Mark 1 Mark 2 Line Mark
Logo Variations
Mark 1
Mark 2
Line Mark
Colors
The color palette is composed of black, white, grey, red, green and blue.
Specifications
Black
#000000
G 0
B 0
White
#ffffff
G 255
B 255
Grey
#777777
G 119
B 119
Red
#a60132
G 1
B 50
Green
#2eba0c
G 186
B 12
Blue
#410cba
G 12
B 186
Typography
Mary uses a modified version of Neue Haas Grotesk™, a neo-grotesque sans-serif typeface family developed in 1957 by Max Miedinger and digitised by Christian Schwartz in 2011. Neue Haas Grotesk (NHG) includes the NHG Display and NHG Text variants.
Specifications
Typeface
Neue Haas Grotesk Display Pro
Neue Haas Grotesk Text Pro
Gallery
Timour Beltran